Fantasy football expert Sportego has announced that Birmingham City FC is the latest club to agree a partnership with the marketing and gaming development company.
The partnership has seen Sportego create a dedicated matchday fantasy football service for the Championship club. Features include match based polls and quizzes, and result, score and goalscorer predictors in addition to the main fantasy game.
Sportego Founder and CEO Trevor Keane said: “Birmingham City FC are enjoying a stunning season under Gary Rowett and we are delighted to be partnering with them. The Club have shown they are innovative and ambitious, which makes them a perfect Club for us to work with. They are dedicated to providing their fans with ultimate Club engagement and we are looking forward to being part of their matchday offering.”
James Else, Blues’ Football Sales Manager, stated: “Sportego work with a wide range of Club’s across England and Ireland and we’re certain we’ll be able to benefit from their knowledge within the industry. I believe their new prediction and fantasy football website will be a huge success with supporters and if anyone’s asking…I fancy a 3-1 Blues win on Saturday.”
Birmingham City are the fourth club to sign a partnership with Sportego, with West Brom, Chesterfield and Bury already enjoying enhanced fan engagement. It is the start of a growing trend of clubs trying to engage with their fan bases without treading on the toes of their existing betting partners.
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